Secret Ingredients for Restaurant Social Media: Understanding Your Crowd

If you want your restaurant's social media plan to work better, you should know your customers well.

Saying your audience is 18 to 45 years old is too broad. You need to divide them into groups.

Here's how to do it:

Talk to the people who come to your restaurant often. Learn about them.

Check your social media followers. See who they are and who they follow.

Look at what they usually post.

Get to know your followers and make posts they'll like.

Also, check who follows your competitors.

Look at the Google Analytics for your website.

Ask people on social media about their problems and what they need.

IRYS CHEM