When creating your menu concept, you need to consider your target market, your potential competitors, and current food trends. Deciding what kind of food you want to serve is only the start of the process of creating a menu. You’ll then need to decide how many items to offer and at what price and be sure that you have the resources you need—staff, equipment, ingredients, and time—to make that menu a reality.
Source: Roger Fields. “Restaurant Success by the Numbers”.
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