Tips to open a restaurant: Target market

Getting a general idea of the kind of food you will serve is just a start. The next challenge is to refine your idea. Let’s say your target market is young and looking for something different, so you’ve decided to serve an ethnic cuisine. But how adventurous are your target customers? Will they want authentic flavor and atmosphere with lots of spices and unfamiliar menu items,” “In another scenario, let’s say that your unique selling proposition is a celebrity chef. Is your chef’s vision in line with what your customers want?” “This goes back to the challenge of finding a unique selling proposition that matches your target customers’ tastes and is broad enough to attract enough of them to make your restaurant a success.

Source: Roger Fields. “Restaurant Success by the Numbers”.